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m&ms banned in Sweden

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The Telegraph: "A Swedish court has ordered chocolate maker Mars to stop selling M&Ms in the Scandinavian country, at least not with the customary lower-case letters it uses on the packaging and on the colourful chocolates.

The Svea Court of Appeal said on Wednesday it ruled against Mars in a trademark dispute with Kraft Foods, which sells chocolate-covered peanuts under the Marabou brand with a single "m" on the packaging. It said Kraft has exclusive rights to the trademark in Sweden. However, it added that using the upper-case M&Ms, as Mars does in its corporate communications, does not constitute a trademark infringement in Sweden.

Mars said: We have always believed no confusion exists between the colourful m&m's brand - one of the world's favourite chocolate products - and the Marabou M Peanut Brand.

The company added: Given the court's decision we will assess the next steps for our beloved brand in Sweden."

Read more here.


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