Re/code bericht: "Google’s next commerce effort will be a “buy button” to help people purchase products featured in its shopping ads, said chief business officer Omid Kordestani.
“There’s going to be a buy button. It’s going to be imminent,” Kordestani said onstage at the Code Conference Wednesday.
Kordestani described the product launch as a way to remove friction for users so they buy more things online. Some 90 percent of commerce is still offline, he noted."
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